We are Equator

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WE TRANSFORM THE ‘WHAT’ INTO ‘WHAT COULD BE’. HARNESSING GLOBAL THINKING WITH A LOCAL PERSPECTIVE TO CREATE IMPACTFUL BRANDS.

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Celebrating Manchester’s Proud History

Celebrating Manchester’s Proud History

15 September 2022 15/09/22

Celebrating Manchester’s Proud History

The fabric of Manchester’s history is weaved of several major social, political, and cultural thr...
The fabric of Manchester’s history is weaved of several major social, political, and cultural threads. Known variously as the Cottonopolis of the Industrial Revolution, the birthplace of women’s Suffrage, and the home of one of our studios, Manchester is also widely recognised for its pivotal rol...
The fabric of Manchester’s history is weaved of several major social, political, and cultural thr...
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Bringing home the bacon: the importance of brand and packaging in food retail.

Bringing home the bacon: the importance of brand and packaging in food retail.

24 August 2022 24/08/22

Bringing home the bacon: the importance of brand and packaging in food retail.

What is it about packaging that makes a consumer pick one product over another? For specialists, ...
What is it about packaging that makes a consumer pick one product over another? For specialists, such as consumer psychologists or design and brand strategists, for example, we know the subtle intricacies that can influence and motivate a shopper, but for the average consumer, it’s unlikely to ha...
What is it about packaging that makes a consumer pick one product over another? For specialists, ...
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Shining a light on LGBTQ+ iconography

Shining a light on LGBTQ+ iconography

28 July 2022 28/07/22

Shining a light on LGBTQ+ iconography

As a creative business, we pride ourselves on being at the heart of what people care about and, t...
As a creative business, we pride ourselves on being at the heart of what people care about and, to mark Pride Month, we commissioned a collection of designs celebrating the cultural significance of iconic symbols within the LGBTQ+ community.
As a creative business, we pride ourselves on being at the heart of what people care about and, t...
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What are the secrets to being “instagrammable”?

What are the secrets to being “instagrammable”?

10 June 2022 10/06/22

What are the secrets to being “instagrammable”?

Social shopping is a rapidly accelerating section of e-commerce. In fact, according to a recent r...
Social shopping is a rapidly accelerating section of e-commerce. In fact, according to a recent report from Accenture, global social commerce is predicted to grow three times as fast as traditional e-commerce, rising from $492bn to $1.2tn by 2025. So, what makes social commerce shoppers tick, and...
Social shopping is a rapidly accelerating section of e-commerce. In fact, according to a recent r...
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