Award Winning Global Packaging Design Company - Equator Design

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WE TRANSFORM THE ‘WHAT’ INTO ‘WHAT COULD BE’. HARNESSING GLOBAL THINKING WITH A LOCAL PERSPECTIVE TO CREATE IMPACTFUL BRANDS.

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The Full Circle of Creativity: Photography

The Full Circle of Creativity: Photography

05 March 2026 05/03/26

The Full Circle of Creativity: Photography

Another chapter in ‘The Full Circle of Creativity’, and this time we’re stepping into the photogr...
Another chapter in ‘The Full Circle of Creativity’, and this time we’re stepping into the photography studio. You might think of us as a packaging design agency, but our photography offering extends far beyond pack shots. We create the full spectrum of visual content, including stills and video f...
Another chapter in ‘The Full Circle of Creativity’, and this time we’re stepping into the photogr...
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Cracking the Design Language of Trust

Cracking the Design Language of Trust

01 October 2025 01/10/25

Cracking the Design Language of Trust

Consumers today have their guard up – and who can blame them? Between the misleading practice of ...
Consumers today have their guard up – and who can blame them? Between the misleading practice of corporate greenwashing, the proliferation of performative social media influencers, and the surge of ‘AI-made everything’, there’s a lot to be cynical about! In response, they have become selective, s...
Consumers today have their guard up – and who can blame them? Between the misleading practice of ...
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Why packaging must work harder in the age of HFSS advertising restrictions

Why packaging must work harder in the age of HFSS advertising restrictions

01 April 2026 01/04/26

Why packaging must work harder in the age of HFSS advertising restrictions

Howard Wright, Executive Creative & Strategic Director, EMEA & Canada For brands selling ...
Howard Wright, Executive Creative & Strategic Director, EMEA & Canada For brands selling products high in fat, salt or sugar, the rules of the game just changed significantly. In January 2026, the UK government implemented a total ban on paid-for online advertising of less healthy food an...
Howard Wright, Executive Creative & Strategic Director, EMEA & Canada For brands selling ...
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She’s back: why Marjorie Murphy is rejoining the Equator team

She’s back: why Marjorie Murphy is rejoining the Equator team

25 February 2026 25/02/26

She’s back: why Marjorie Murphy is rejoining the Equator team

We’re thrilled to announce that Marjorie Murphy is returning to Equator as Senior Client Service ...
We’re thrilled to announce that Marjorie Murphy is returning to Equator as Senior Client Service Director. She’s already slotted back into the team as though she never left, bringing the energy, curiosity and strategic thinking that made her such an integral part of our story first time round, wh...
We’re thrilled to announce that Marjorie Murphy is returning to Equator as Senior Client Service ...
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The Full Circle of Creativity: Illustration

The Full Circle of Creativity: Illustration

23 January 2026 23/01/26

The Full Circle of Creativity: Illustration

When it comes to pack design, illustration is a powerful tool. Versatile and expressive, it can h...
When it comes to pack design, illustration is a powerful tool. Versatile and expressive, it can help set the mood – and consumer expectations – by contributing to the story that packaging tells about a brand or product. In this instalment of ‘The Full Circle of Creativity’ our Creative Director M...
When it comes to pack design, illustration is a powerful tool. Versatile and expressive, it can h...
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