We are Equator

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WE TRANSFORM THE ‘WHAT’ INTO ‘WHAT COULD BE’. HARNESSING GLOBAL THINKING WITH A LOCAL PERSPECTIVE TO CREATE IMPACTFUL BRANDS.

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When disruption hits – how do you hold on to your customers?

When disruption hits – how do you hold on to your customers?

18 November 2022 18/11/22

When disruption hits – how do you hold on to your customers?

Supply chain resilience will be a major focus both on the part of retailers and of government sin...
Supply chain resilience will be a major focus both on the part of retailers and of government since 2020. The just in time model is under scrutiny, with the pandemic serving as a turning point likely to open up a new era of adaptability, as players in manufacturing and logistics talk through solu...
Supply chain resilience will be a major focus both on the part of retailers and of government sin...
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Who is the ‘future consumer’?

Who is the ‘future consumer’?

17 October 2022 17/10/22

Who is the ‘future consumer’?

If there has been one certainty of the last couple of years, it’s that of uncertainty. The evolvi...
If there has been one certainty of the last couple of years, it’s that of uncertainty. The evolving situation of the pandemic – and the response to it – has created significant impact beyond just public health. Terms like ‘hybrid working’ are widely understood, guest bedrooms have bee...
If there has been one certainty of the last couple of years, it’s that of uncertainty. The evolvi...
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Celebrating Manchester’s Proud History

Celebrating Manchester’s Proud History

15 September 2022 15/09/22

Celebrating Manchester’s Proud History

The fabric of Manchester’s history is weaved of several major social, political, and cultural thr...
The fabric of Manchester’s history is weaved of several major social, political, and cultural threads. Known variously as the Cottonopolis of the Industrial Revolution, the birthplace of women’s Suffrage, and the home of one of our studios, Manchester is also widely recognised for its pivotal rol...
The fabric of Manchester’s history is weaved of several major social, political, and cultural thr...
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Bringing home the bacon: the importance of brand and packaging in food retail.

Bringing home the bacon: the importance of brand and packaging in food retail.

24 August 2022 24/08/22

Bringing home the bacon: the importance of brand and packaging in food retail.

What is it about packaging that makes a consumer pick one product over another? For specialists, ...
What is it about packaging that makes a consumer pick one product over another? For specialists, such as consumer psychologists or design and brand strategists, for example, we know the subtle intricacies that can influence and motivate a shopper, but for the average consumer, it’s unlikely to ha...
What is it about packaging that makes a consumer pick one product over another? For specialists, ...
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