We are Equator
the Best’s charismatic suite of wine labels are designed to encapsulate the individuality of each wine's heritage and taste profile.
When ALDI Australia wanted to elevate a selection of ‘best-in-class’ products for a new, gift-worthy range, we were tasked with creating an exclusive identity for the brand.
To deliver the artistic intention of No1 Waitrose, a prestigious top-tier private brand range, our team was asked to bring alive the vision and design architecture provided by Waitrose.
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What to expect in 2023 – a further look at packaging & branding trends…
31 January 2023
31/01/23
What to expect in 2023 – a further look at packaging & branding trends…
Welcome back to the Equator crystal ball, where we look into the future and make our predictions ...
Welcome back to the Equator crystal ball, where we look into the future and make our predictions for the year ahead. In part one, we explored three ‘macro’ trends set to dominate the packaging landscape in 2023: sustainability, accessibility, and digital interactivity. In part two, we’ll be divin...
Welcome back to the Equator crystal ball, where we look into the future and make our predictions ...
What’s hot for 2023?
26 January 2023
26/01/23
What’s hot for 2023?
What’s so important about packaging trends right now? Well, paying attention to the latest packag...
What’s so important about packaging trends right now? Well, paying attention to the latest packaging trends is particularly crucial in this moment because when dramatic shifts in consumer behaviour have historically occurred, these cultural tsunamis have triggered an influx of new packaging produ...
What’s so important about packaging trends right now? Well, paying attention to the latest packag...
The 3 factors set to propel Equator in-house photography to new heights
06 December 2022
06/12/22
The 3 factors set to propel Equator in-house photography to new heights
There’s a palpable undercurrent of anticipation bubbling away within the photography studio at Eq...
There’s a palpable undercurrent of anticipation bubbling away within the photography studio at Equator Manchester. It’s not just because there’s a steady stream of dynamic projects for the team to get stuck into – although this does continuously feed and energise the team. What’s really driving t...
There’s a palpable undercurrent of anticipation bubbling away within the photography studio at Eq...
When disruption hits – how do you hold on to your customers?
18 November 2022
18/11/22
When disruption hits – how do you hold on to your customers?
Supply chain resilience will be a major focus both on the part of retailers and of government sin...
Supply chain resilience will be a major focus both on the part of retailers and of government since 2020. The just in time model is under scrutiny, with the pandemic serving as a turning point likely to open up a new era of adaptability, as players in manufacturing and logistics talk through solu...
Supply chain resilience will be a major focus both on the part of retailers and of government sin...
