Plant-based powerhouse Beyond Meat asked Equator to redesign its packaging for the EMEA market. We sought to create a unique and memorable presence on shelf, capturing both the brand’s innovative spirit and the attention of health-conscious consumers.
Co-op saw a rising demand for smaller portions that don’t compromise on taste, quality or nutrition, and needed a brand that would reassure health-conscious shoppers while standing out on shelf.
The Fresh Market’s Chocolate Library Boxed Set is a curated collection of chocolate bars, presented in a sleeve that evokes a collection of fine books.
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When Brands Had Edges: What the 90s Can Teach 2026
05 June 2026
05/06/26
When Brands Had Edges: What the 90s Can Teach 2026
Michael Duffy, SVP, Global Creative Director & Business Development Something interesting is ...
Michael Duffy, SVP, Global Creative Director & Business Development Something interesting is happening. A generation that grew up entirely in the digital age is reaching back thirty years for inspiration – shooting on Polaroid cameras, applying VHS filters to smartphone footage, embraci...
Michael Duffy, SVP, Global Creative Director & Business Development Something interesting is ...
We’ve done it again: Equator named Agency of the Year at the Vertex Awards
11 May 2026
11/05/26
We’ve done it again: Equator named Agency of the Year at the Vertex Awards
We couldn’t be more delighted to share some exciting news. For the second year running, Equ...
We couldn’t be more delighted to share some exciting news. For the second year running, Equator has been named ‘Agency of the Year’ at the Vertex Awards for the second consecutive year, marking our sixth Agency of the Year title overall and topping off an extraordinary haul of 24 wins...
We couldn’t be more delighted to share some exciting news. For the second year running, Equ...
Cracking the Design Language of Trust
01 October 2025
01/10/25
Cracking the Design Language of Trust
Consumers today have their guard up – and who can blame them? Between the misleading practice of ...
Consumers today have their guard up – and who can blame them? Between the misleading practice of corporate greenwashing, the proliferation of performative social media influencers, and the surge of ‘AI-made everything’, there’s a lot to be cynical about! In response, they have become selective, s...
Consumers today have their guard up – and who can blame them? Between the misleading practice of ...
Why Packaging’s Growing Influence Is Changing How Brands Make Decisions
08 July 2026
08/07/26
Why Packaging’s Growing Influence Is Changing How Brands Make Decisions
Marjorie Murphy, Client Service Director, Equator Design Packaging has become one of the few busi...
Marjorie Murphy, Client Service Director, Equator Design Packaging has become one of the few business assets where brand strategy, commercial priorities and consumer expectations meet. Once viewed primarily as a marketing touchpoint, packaging now sits at the intersection of growth, sustainabilit...
Marjorie Murphy, Client Service Director, Equator Design Packaging has become one of the few busi...
Ambiguity is the most expensive line on any brand programme
13 May 2026
13/05/26
Ambiguity is the most expensive line on any brand programme
“The risk we rarely measure isn’t capability or budget. It’s the structural cost of unclear decis...
“The risk we rarely measure isn’t capability or budget. It’s the structural cost of unclear decision-making, and in my experience, it’s been hiding in plain sight.” Adam Sears, VP Client Service I’ve been working in client services long enough to recognise a pattern before a project gives it a ...
“The risk we rarely measure isn’t capability or budget. It’s the structural cost of unclear decis...
