Equator partnered with The Fresh Market to develop over 700 own label packs across three distinct tiers, taking them from concept to shelf within just one year.
PZ Cussons presented Equator with the opportunity to create the Sanctuary Spa Holiday Gifting range for 2022.
The Co-op, one of the first retailers to offer Fairtrade products has been a leader in the Fairtrade movement for 30 years, we believe this is a story worth shouting about.
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Retail Darwinism: Why Packaging Design Must Evolve or Die
03 July 2025
03/07/25
Retail Darwinism: Why Packaging Design Must Evolve or Die
It might sound a bit dramatic, but in the unforgiving world of fast-moving consumer goods (FMCG),...
It might sound a bit dramatic, but in the unforgiving world of fast-moving consumer goods (FMCG), Charles Darwin’s theory of evolution has never felt more relevant! Failure to adapt to changing market conditions and consumer preferences can signal the beginning of the end. In such a competitive e...
It might sound a bit dramatic, but in the unforgiving world of fast-moving consumer goods (FMCG),...
Equator named ‘Agency of the Year’ at 2025 Vertex Awards!
15 May 2025
15/05/25
Equator named ‘Agency of the Year’ at 2025 Vertex Awards!
We’re absolutely over the moon to announce our most successful Vertex Awards to date, with an inc...
We’re absolutely over the moon to announce our most successful Vertex Awards to date, with an incredible 24 wins including the coveted ‘Agency of the Year’ title! But the celebrations don’t stop there! Our wonderful client The Fresh Market was also honoured as ‘Retailer of the Year’ – a brilliant...
We’re absolutely over the moon to announce our most successful Vertex Awards to date, with an inc...
How virtual reality is shaping the future of consumer research
09 April 2025
09/04/25
How virtual reality is shaping the future of consumer research
A version of this post originally appeared in Storebrands on 28th January 2025 Virtual reality (V...
A version of this post originally appeared in Storebrands on 28th January 2025 Virtual reality (VR) technology is revolutionising industries in a number of ways, from enabling homebuyers to take immersive property tours to helping surgeons practice life-saving procedures in risk-free environments...
A version of this post originally appeared in Storebrands on 28th January 2025 Virtual reality (V...
Food and Beverage Trends 2025: Wholefood Snacking
24 February 2025
24/02/25
Food and Beverage Trends 2025: Wholefood Snacking
At Equator, we spend a lot of time immersed in trend forecasting. Keeping our finger on the pulse...
At Equator, we spend a lot of time immersed in trend forecasting. Keeping our finger on the pulse of the food and beverage industry is an important part of what we do, allowing us to share valuable insights with our clients. Recently, we compiled a comprehensive trend report, full of emerging fla...
At Equator, we spend a lot of time immersed in trend forecasting. Keeping our finger on the pulse...
Are consumers sick of brand purpose?
11 February 2025
11/02/25
Are consumers sick of brand purpose?
When it comes to branding, consumers consistently express a preference for authenticity, of which...
When it comes to branding, consumers consistently express a preference for authenticity, of which ‘purpose’ – a clear mission beyond selling products or services – is an essential part. Yet, as brands rush to showcase social consciousness through hashtag activism and performative allyship, this o...
When it comes to branding, consumers consistently express a preference for authenticity, of which...
The rise and rise of ready meals
27 November 2024
27/11/24
The rise and rise of ready meals
With their roots in 1950s America, ready meals are a supermarket staple on both sides of the Atla...
With their roots in 1950s America, ready meals are a supermarket staple on both sides of the Atlantic, representing a billion-pound industry. In 2021, the global market size was valued at $143.86bn. It is expected to expand at a compound annual growth rate of 5.1%, reaching a whopping $225.28bn b...
With their roots in 1950s America, ready meals are a supermarket staple on both sides of the Atla...
Pride or Profit: The Difference Between Rainbow Washing & True Allyship
22 August 2024
22/08/24
Pride or Profit: The Difference Between Rainbow Washing & True Allyship
At Equator, we recognise the profound impact of visual storytelling through design. Effective gra...
At Equator, we recognise the profound impact of visual storytelling through design. Effective graphic design transcends aesthetics; it embodies the core values of the brand it represents. During the summer, when Pride celebrations dominate cities around the globe, the marketplace often transforms...
At Equator, we recognise the profound impact of visual storytelling through design. Effective gra...
Equator achieves record-breaking result at 2024 Vertex Awards
23 May 2024
23/05/24
Equator achieves record-breaking result at 2024 Vertex Awards
We’re still in the midst of our victory lap after bagging an incredible 17 private brand de...
We’re still in the midst of our victory lap after bagging an incredible 17 private brand design wins at this year’s Vertex Awards! Yes, you read that right – seventeen! It’s our biggest haul ever, and we couldn’t be prouder. The awards are split across eight retailers and ...
We’re still in the midst of our victory lap after bagging an incredible 17 private brand de...
Unveiling the Future: Top Five Design Trends Transforming Retail Brands in 2024
07 May 2024
07/05/24
Unveiling the Future: Top Five Design Trends Transforming Retail Brands in 2024
As we journey further into 2024, the design landscape for retail continues to evolve with cutting...
As we journey further into 2024, the design landscape for retail continues to evolve with cutting-edge trends that are reshaping brand aesthetics. Our team, comprised of photographers, videographers, graphic designers, and brand strategists, has delved into the near future to identify the top fiv...
As we journey further into 2024, the design landscape for retail continues to evolve with cutting...
Exploring the Culinary Delights Shaping Our Food Choices
04 April 2024
04/04/24
Exploring the Culinary Delights Shaping Our Food Choices
As we find ourselves immersed in the fourth month of 2024, the culinary journey of this year has ...
As we find ourselves immersed in the fourth month of 2024, the culinary journey of this year has been nothing short of a gastronomic odyssey. April unfolds as a chapter rich with the flavours and trends that have intricately woven themselves into the fabric of our food choices. Casting a retrospe...
As we find ourselves immersed in the fourth month of 2024, the culinary journey of this year has ...
The Full Circle of Creativity at Equator Design
11 June 2025
11/06/25
The Full Circle of Creativity at Equator Design
Ever wondered what happens between the moment a client walks through our doors with a gleam in th...
Ever wondered what happens between the moment a client walks through our doors with a gleam in their eye and the moment a beautifully designed product appears in store? We thought it was about time we pulled back the curtain and revealed how the magic really happens at Equator (like the Wizard of...
Ever wondered what happens between the moment a client walks through our doors with a gleam in th...
Beverage can design and printing: the power of joined-up teams
03 June 2025
03/06/25
Beverage can design and printing: the power of joined-up teams
At Equator, we partner with some wonderfully creative brands in the food and beverage space. Over...
At Equator, we partner with some wonderfully creative brands in the food and beverage space. Over the years, we have worked together to transform packaging from a functional element to a storytelling device that draws consumers in and makes them feel part of something special. When it comes to be...
At Equator, we partner with some wonderfully creative brands in the food and beverage space. Over...
