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Coors Banquet is a beer with a strong brand identity evoking the great outdoors and a work hard/enjoy adventures approach to life. Consumers enjoy the release of a new heritage can with a new theme and story each year.
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Origin Story: Using illustration to convey product provenance
05 September 2024
05/09/24
Origin Story: Using illustration to convey product provenance
When it comes to consumer perception, there is a strong association between provenance and quali...
When it comes to consumer perception, there is a strong association between provenance and quality. While there are many ways to convey product provenance, illustration is one of the most visually striking and evocative, creating a sense of place often without using a single word. In this post, ...
When it comes to consumer perception, there is a strong association between provenance and quali...
How can we use artificial intelligence to make space for human creativity?
29 August 2024
29/08/24
How can we use artificial intelligence to make space for human creativity?
Artificial intelligence (AI) has the potential to benefit the creative industry, offering new pos...
Artificial intelligence (AI) has the potential to benefit the creative industry, offering new possibilities for innovation, collaboration, and productivity. But, used in the wrong way, it also poses a significant risk to the integrity of creative work. In this blog post, Brett Harris, VP of AI En...
Artificial intelligence (AI) has the potential to benefit the creative industry, offering new pos...
Pride or Profit: The Difference Between Rainbow Washing & True Allyship
22 August 2024
22/08/24
Pride or Profit: The Difference Between Rainbow Washing & True Allyship
At Equator, we recognise the profound impact of visual storytelling through design. Effective gra...
At Equator, we recognise the profound impact of visual storytelling through design. Effective graphic design transcends aesthetics; it embodies the core values of the brand it represents. During the summer, when Pride celebrations dominate cities around the globe, the marketplace often transforms...
At Equator, we recognise the profound impact of visual storytelling through design. Effective gra...
The importance of a seamlessly connected brand journey
18 July 2024
18/07/24
The importance of a seamlessly connected brand journey
For brands today, stand-out packaging needs to be an integral part of the broader marketing strat...
For brands today, stand-out packaging needs to be an integral part of the broader marketing strategy. In this article, Equator’s Executive Creative Director Howard Wright runs through the key elements to consider, explaining how product packaging and photography can be created for and rolled out ...
For brands today, stand-out packaging needs to be an integral part of the broader marketing strat...
A colourful collaboration: how Equator created an art therapy colouring book for Lemons of Love
09 July 2024
09/07/24
A colourful collaboration: how Equator created an art therapy colouring book for Lemons of Love
Creativity and care intersect at many points. Equator’s Culture Club found a unique opportunity a...
Creativity and care intersect at many points. Equator’s Culture Club found a unique opportunity at exactly one of those intersections to bring the team together for a passion project designed to support the outstanding work by Lemons of Love to provide programs for those impacted by cancer in our...
Creativity and care intersect at many points. Equator’s Culture Club found a unique opportunity a...
How to win over the ‘zero consumer’
19 June 2024
19/06/24
How to win over the ‘zero consumer’
In 2023, McKinsey wrote about the rise of the ‘zero consumer’. These omnichannel shop...
In 2023, McKinsey wrote about the rise of the ‘zero consumer’. These omnichannel shoppers scrimp in some categories and splurge in others; exhibit low loyalty to brands, products, and retailers; and prioritise values, including sustainability, when making purchasing decisions. In this...
In 2023, McKinsey wrote about the rise of the ‘zero consumer’. These omnichannel shop...
Equator achieves record-breaking result at 2024 Vertex Awards
23 May 2024
23/05/24
Equator achieves record-breaking result at 2024 Vertex Awards
We’re still in the midst of our victory lap after bagging an incredible 17 private brand de...
We’re still in the midst of our victory lap after bagging an incredible 17 private brand design wins at this year’s Vertex Awards! Yes, you read that right – seventeen! It’s our biggest haul ever, and we couldn’t be prouder. The awards are split across eight retailers and ...
We’re still in the midst of our victory lap after bagging an incredible 17 private brand de...
Unveiling the Future: Top Five Design Trends Transforming Retail Brands in 2024
07 May 2024
07/05/24
Unveiling the Future: Top Five Design Trends Transforming Retail Brands in 2024
As we journey further into 2024, the design landscape for retail continues to evolve with cutting...
As we journey further into 2024, the design landscape for retail continues to evolve with cutting-edge trends that are reshaping brand aesthetics. Our team, comprised of photographers, videographers, graphic designers, and brand strategists, has delved into the near future to identify the top fiv...
As we journey further into 2024, the design landscape for retail continues to evolve with cutting...
Exploring the Culinary Delights Shaping Our Food Choices
04 April 2024
04/04/24
Exploring the Culinary Delights Shaping Our Food Choices
As we find ourselves immersed in the fourth month of 2024, the culinary journey of this year has ...
As we find ourselves immersed in the fourth month of 2024, the culinary journey of this year has been nothing short of a gastronomic odyssey. April unfolds as a chapter rich with the flavours and trends that have intricately woven themselves into the fabric of our food choices. Casting a retrospe...
As we find ourselves immersed in the fourth month of 2024, the culinary journey of this year has ...
Celebrating Together: Equator’s Milestone with West Michigan and Minneapolis Offices Integration
05 March 2024
05/03/24
Celebrating Together: Equator’s Milestone with West Michigan and Minneapolis Offices Integration
Hello to our incredible community! We’re thrilled to share a momentous update straight from...
Hello to our incredible community! We’re thrilled to share a momentous update straight from the heart of Equator. A few months back, we embarked on a transformative journey, integrating West Michigan and Minneapolis into our family. This monumental move has significantly impacted our in-hou...
Hello to our incredible community! We’re thrilled to share a momentous update straight from...
Navigating the Refrigeration Divide: Exploring Ambient Crossovers in Brand Expansion
16 February 2024
16/02/24
Navigating the Refrigeration Divide: Exploring Ambient Crossovers in Brand Expansion
In the ever-evolving landscape of consumer goods, brands are continually seeking innovative ways ...
In the ever-evolving landscape of consumer goods, brands are continually seeking innovative ways to expand their offerings and capture new market segments. A notable trend in recent times is the crossing of the refrigeration divide, where brands traditionally associated with chilled products expl...
In the ever-evolving landscape of consumer goods, brands are continually seeking innovative ways ...
The Evolution and Future of Plant-Based: Navigating the Peaks and Valleys
02 February 2024
02/02/24
The Evolution and Future of Plant-Based: Navigating the Peaks and Valleys
Has Plant Peaked? In recent years, the plant-based movement has experienced a surge in popularity...
Has Plant Peaked? In recent years, the plant-based movement has experienced a surge in popularity, with an increasing number of consumers embracing a plant-centric lifestyle. However, as with any trend, questions arise about whether plant-based has peaked and what lies ahead for this burgeoning m...
Has Plant Peaked? In recent years, the plant-based movement has experienced a surge in popularity...
2023 ‘unwrapped’ – another year of creativity and change
02 January 2024
02/01/24
2023 ‘unwrapped’ – another year of creativity and change
With 2024 finally upon us, it comes a time to look back and reflect on another fantastic year we ...
With 2024 finally upon us, it comes a time to look back and reflect on another fantastic year we have had at Equator. While not everyone may be up to speed with the endeavours of our collaborative creatives over the last twelve months, fear not – now is your chance to catch up! In this […]
With 2024 finally upon us, it comes a time to look back and reflect on another fantastic year we ...
What is Sunrise 2027 and how can brands prepare for it?
19 December 2023
19/12/23
What is Sunrise 2027 and how can brands prepare for it?
Throughout history, finding new and better ways of doing things has been a driving force for inno...
Throughout history, finding new and better ways of doing things has been a driving force for innovation. Not much is immune to optimisation, which is why it’s so strange to see things remain unchanged for decades. Funnily enough, one of those things is the barcode – specifically, the Universal Pr...
Throughout history, finding new and better ways of doing things has been a driving force for inno...
People Power and Private Brand – Global Creative Director Michael Duffy’s End of Year Review
06 December 2023
06/12/23
People Power and Private Brand – Global Creative Director Michael Duffy’s End of Year Review
With the end of the year fast approaching, I’ve found myself reflecting on the experiences we’ve ...
With the end of the year fast approaching, I’ve found myself reflecting on the experiences we’ve had over the past 12 months; from the projects we’ve worked on to the trends we’ve observed. I wanted to take this opportunity to share a few insights, including the developments we’ve seen in the wor...
With the end of the year fast approaching, I’ve found myself reflecting on the experiences we’ve ...
Tidings of Comfort and Joy: Our Predictions For This Year’s Festive Trends
13 November 2023
13/11/23
Tidings of Comfort and Joy: Our Predictions For This Year’s Festive Trends
At Equator, we use every tool at our disposal to identify, analyse and predict seasonal trends. I...
At Equator, we use every tool at our disposal to identify, analyse and predict seasonal trends. It helps us track and plot how they evolve year on year, giving our clients an edge when it comes to creating seasonal designs that sparkle on shelf. Last year, before summer had even drawn to a close,...
At Equator, we use every tool at our disposal to identify, analyse and predict seasonal trends. I...
What pet food trends should producers focus their development efforts on in 2023/24?
04 September 2023
04/09/23
What pet food trends should producers focus their development efforts on in 2023/24?
As a design agency that frequently handles innovative pet food packaging projects, our team turne...
As a design agency that frequently handles innovative pet food packaging projects, our team turned its attention to the pet food trends producers need to know, to stay ahead of the pack. In this blog post, you’ll find all of our insights consolidated into an easily digestible format (uh oh, we’re...
As a design agency that frequently handles innovative pet food packaging projects, our team turne...
