We are Equator
the Best’s charismatic suite of wine labels are designed to encapsulate the individuality of each wine's heritage and taste profile.
When ALDI Australia wanted to elevate a selection of ‘best-in-class’ products for a new, gift-worthy range, we were tasked with creating an exclusive identity for the brand.
To deliver the artistic intention of No1 Waitrose, a prestigious top-tier private brand range, our team was asked to bring alive the vision and design architecture provided by Waitrose.
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Celebrating Manchester’s Proud History
15 September 2022
15/09/22
Celebrating Manchester’s Proud History
The fabric of Manchester’s history is weaved of several major social, political, and cultural thr...
The fabric of Manchester’s history is weaved of several major social, political, and cultural threads. Known variously as the Cottonopolis of the Industrial Revolution, the birthplace of women’s Suffrage, and the home of one of our studios, Manchester is also widely recognised for its pivotal rol...
The fabric of Manchester’s history is weaved of several major social, political, and cultural thr...
Bringing home the bacon: the importance of brand and packaging in food retail.
24 August 2022
24/08/22
Bringing home the bacon: the importance of brand and packaging in food retail.
What is it about packaging that makes a consumer pick one product over another? For specialists, ...
What is it about packaging that makes a consumer pick one product over another? For specialists, such as consumer psychologists or design and brand strategists, for example, we know the subtle intricacies that can influence and motivate a shopper, but for the average consumer, it’s unlikely to ha...
What is it about packaging that makes a consumer pick one product over another? For specialists, ...
Shining a light on LGBTQ+ iconography
28 July 2022
28/07/22
Shining a light on LGBTQ+ iconography
As a creative business, we pride ourselves on being at the heart of what people care about and, t...
As a creative business, we pride ourselves on being at the heart of what people care about and, to mark Pride Month, we commissioned a collection of designs celebrating the cultural significance of iconic symbols within the LGBTQ+ community.
As a creative business, we pride ourselves on being at the heart of what people care about and, t...
What are the secrets to being “instagrammable”?
10 June 2022
10/06/22
What are the secrets to being “instagrammable”?
Social shopping is a rapidly accelerating section of e-commerce. In fact, according to a recent r...
Social shopping is a rapidly accelerating section of e-commerce. In fact, according to a recent report from Accenture, global social commerce is predicted to grow three times as fast as traditional e-commerce, rising from $492bn to $1.2tn by 2025. So, what makes social commerce shoppers tick, and...
Social shopping is a rapidly accelerating section of e-commerce. In fact, according to a recent r...
