EQUATOR SCOOPS FIVE WINS AT GDUSA PACKAGE DESIGN AWARDS - Equator Design
20 April 2022

EQUATOR SCOOPS FIVE WINS AT GDUSA PACKAGE DESIGN AWARDS

This year, there were 2,750 entries to the Graphic Design USA (GDUSA) Package Design Awards. Only the top ten percent are selected as winners and presented with a Certificate of Excellence, so it goes without saying we’re thrilled to have made the cut!

The Awards, now in their 59th year, are a celebration of the power of effective package design and related disciplines to ‘advance the brand, tell the story, make the sale’. They are open to entries across 20 categories, including food & beverage, animals & pets, and special features like luxury packaging.

Equator picked up awards for four of our projects, including our work on Molson Coors ‘High Life’, ASR Group’s Domino sugar range, ALDI US’s Bravissimo Single Origin Coffees, and US Foods’ Kombucha drinks range.

Working with the Miller Coors team on the design of their ‘High Life’ brand was a challenging but incredibly rewarding project. Positioning the product as the ‘champagne of beers’, the team used colours and typefaces that created nostalgia. The inclusion of an old school campaign glass drove home the brand proposition of Miller High Life as the ultimate celebratory beer. Cheers, guys!

For US Foods, we created a design strategy for the retailer’s individually portioned, grab & go Kombucha drinks. A focus on flavours and benefits created strong visual appeal, and the new design was praised for the on-shelf impact of its energetic, bright aesthetic. This was a truly innovative brief that allowed the team to flex their creative and strategic muscles.

For ASR Group’s Domino sugar range, Equator created a design that stayed true to the brand’s distinct, longstanding colour palette, bringing to life product provenance, and ensuring consistency of the brand’s message. Congratulations to the team for delivering US Foods’ objectives of communicating heritage while appealing to a millennial market.

Equator was also honoured, along with client partner ALDI US, for the design of their Barissimo Single Origin Coffees, which involved creating a unique family of designs to differentiate them from the core range. Beautiful scenic and animal illustrations were created to evoke each product’s distinctive qualities and conveying a premium feel. Well done to the team and to ALDI US for delivering a perfectly executed, strategically minded design.

We’re very lucky to work with client partners that trust us with their creative vision and work collaboratively with us to bring it to life! Being challenged to push ourselves as a team, to explore the unexpected and deliver something truly impactful, is what great design is all about.

And, as GDUSA Editor Gordon Kaye commented, “Package design is more critical than ever… In this era in which audiences are fragmented, communication is cluttered, and brand loyalty is challenged, package design is uniquely positioned to advance the brand promise, inform, and persuade, and to forge an emotional connection at the moment of truth.”

Hear! Hear! And congratulations to everyone involved in our winning projects.

More Insight

View All
Equator named ‘Agency of the Year’ at 2025 Vertex Awards!

Equator named ‘Agency of the Year’ at 2025 Vertex Awards!

15 May 2025 15/05/25

Equator named ‘Agency of the Year’ at 2025 Vertex Awards!

We’re absolutely over the moon to announce our most successful Vertex Awards to date, with an incredible 24 wins including the coveted ‘Agency of the Year’ title! But the celebrations don’t stop there! Our wonderful client The Fresh Market was also honoured as ‘Retailer of the Year’ – a brilliant recognition of their expertly curated […]

Read More
How virtual reality is shaping the future of consumer research

How virtual reality is shaping the future of consumer research

09 April 2025 09/04/25

How virtual reality is shaping the future of consumer research

A version of this post originally appeared in Storebrands on 28th January 2025 Virtual reality (VR) technology is revolutionising industries in a number of ways, from enabling homebuyers to take immersive property tours to helping surgeons practice life-saving procedures in risk-free environments. In retail, it has also become a powerful tool, providing brands with the […]

Read More
Food and Beverage Trends 2025: Wholefood Snacking

Food and Beverage Trends 2025: Wholefood Snacking

24 February 2025 24/02/25

Food and Beverage Trends 2025: Wholefood Snacking

At Equator, we spend a lot of time immersed in trend forecasting. Keeping our finger on the pulse of the food and beverage industry is an important part of what we do, allowing us to share valuable insights with our clients. Recently, we compiled a comprehensive trend report, full of emerging flavours, surprising influences and […]

Read More
Are consumers sick of brand purpose?

Are consumers sick of brand purpose?

11 February 2025 11/02/25

Are consumers sick of brand purpose?

When it comes to branding, consumers consistently express a preference for authenticity, of which ‘purpose’ – a clear mission beyond selling products or services – is an essential part. Yet, as brands rush to showcase social consciousness through hashtag activism and performative allyship, this once meaningful differentiator has come under scrutiny. In an era of […]

Read More
The rise and rise of ready meals

The rise and rise of ready meals

27 November 2024 27/11/24

The rise and rise of ready meals

With their roots in 1950s America, ready meals are a supermarket staple on both sides of the Atlantic, representing a billion-pound industry. In 2021, the global market size was valued at $143.86bn. It is expected to expand at a compound annual growth rate of 5.1%, reaching a whopping $225.28bn by 2030. As a category, it […]

Read More
Pride or Profit: The Difference Between Rainbow Washing & True Allyship

Pride or Profit: The Difference Between Rainbow Washing & True Allyship

22 August 2024 22/08/24

Pride or Profit: The Difference Between Rainbow Washing & True Allyship

At Equator, we recognise the profound impact of visual storytelling through design. Effective graphic design transcends aesthetics; it embodies the core values of the brand it represents. During the summer, when Pride celebrations dominate cities around the globe, the marketplace often transforms into a vibrant display of rainbow-themed packaging, signalling support for the LGBTQ+ community. […]

Read More
Equator achieves record-breaking result at 2024 Vertex Awards

Equator achieves record-breaking result at 2024 Vertex Awards

23 May 2024 23/05/24

Equator achieves record-breaking result at 2024 Vertex Awards

We’re still in the midst of our victory lap after bagging an incredible 17 private brand design wins at this year’s Vertex Awards! Yes, you read that right – seventeen! It’s our biggest haul ever, and we couldn’t be prouder. The awards are split across eight retailers and span three continents, showcasing both our global […]

Read More
Unveiling the Future: Top Five Design Trends Transforming Retail Brands in 2024

Unveiling the Future: Top Five Design Trends Transforming Retail Brands in 2024

07 May 2024 07/05/24

Unveiling the Future: Top Five Design Trends Transforming Retail Brands in 2024

As we journey further into 2024, the design landscape for retail continues to evolve with cutting-edge trends that are reshaping brand aesthetics. Our team, comprised of photographers, videographers, graphic designers, and brand strategists, has delved into the near future to identify the top five design trends poised to make a significant impact. From sustainable packaging […]

Read More
Exploring the Culinary Delights Shaping Our Food Choices

Exploring the Culinary Delights Shaping Our Food Choices

04 April 2024 04/04/24

Exploring the Culinary Delights Shaping Our Food Choices

As we find ourselves immersed in the fourth month of 2024, the culinary journey of this year has been nothing short of a gastronomic odyssey. April unfolds as a chapter rich with the flavours and trends that have intricately woven themselves into the fabric of our food choices. Casting a retrospective gaze, let’s savour the […]

Read More
The Full Circle of Creativity at Equator Design

The Full Circle of Creativity at Equator Design

11 June 2025 11/06/25

The Full Circle of Creativity at Equator Design

Ever wondered what happens between the moment a client walks through our doors with a gleam in their eye and the moment a beautifully designed product appears in store? We thought it was about time we pulled back the curtain and revealed how the magic really happens at Equator (like the Wizard of Oz, but […]

Read More
Beverage can design and printing: the power of joined-up teams

Beverage can design and printing: the power of joined-up teams

03 June 2025 03/06/25

Beverage can design and printing: the power of joined-up teams

At Equator, we partner with some wonderfully creative brands in the food and beverage space. Over the years, we have worked together to transform packaging from a functional element to a storytelling device that draws consumers in and makes them feel part of something special. When it comes to beverage can design, metal decorating techniques […]

Read More
Previous Slide Next Slide