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Celebrating Manchester’s Proud History
Bringing home the bacon: the importance of brand and packaging in food retail.
Shining a light on LGBTQ+ iconography
What are the secrets to being “instagrammable”?
Spotlight – A Look Back at the Spring Series
EQUATOR SCOOPS FIVE WINS AT GDUSA PACKAGE DESIGN AWARDS
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DYNAMIC CAREER JOURNEYS: HOW EQUATOR GROWS FROM WITHIN
It’s well recognised that an expanding business is fertile ground for car...
HOW CAN PRIVATE BRANDS DRIVE SUCCESS IN 2022? TED MONNIN, SENIOR CREATIVE DIRECTOR, TAKES A LOOK AT THE EVER CHANGING LANDSCAPE OF PRIVATE BRAND AND HOW THINGS COULD PLAY OUT THIS YEAR.
Between the pandemic’s disruptive effect on supply chains and the rising ...
EQUATOR APPOINTS SI THOMPSON AS UK DIRECTOR OF PHOTOGRAPHY IN MANCHESTER
Equator has appointed Si Thompson as UK director of photography at its Manc...
HARD-WIRED FOR INDULGENCE
Although he may not be related to the founders of the historic Funke Chocol...
REUSABLES AND REFILL STATIONS: WHAT “PACKAGING FREE” MEANS FOR NATIONAL AND PRIVATE BRANDS
The city of Glasgow has been playing host to the COP26 UN Climate Conferenc...
BACK TO SCHOOL: A COLOSSAL OPPORTUNITY FOR BIG, BOLD BRANDS
It’s hard to ignore the pandemic-related shockwaves that keep rippling th...
COLLABORATING IN THE TIME OF CORONAVIRUS: EQUATOR’S CHANGES FOR THE BETTER
Running a business during a pandemic is a task fraught with challenges –...
SOMETIMES TAKING SOMEONE’S WORD FOR IT JUST ISN’T ENOUGH. WE NEED TO SEE AND EXPERIENCE THINGS FOR OURSELVES IN ORDER TO BELIEVE IN THEM.
Customers feel this way, which is why they are demanding more windows into ...
DO THE LEGWORK FOR CUSTOMERS ONLINE… OR RISK THEM GETTING ITCHY FEET
Covid has sent customers exploring new brands and services. Last year as ma...
EQUATOR NAMED AS LARGE AGENCY OF THE YEAR 2021 AND SCOOP 14 VERTEX AWARDS
Equator has been named as Large Agency of the Year 2021 for the second year...
PRIVATE BRAND SEGMENTATION STRATEGIES
As the US private brand marketplace matures, more private brands are using ...
WHY AND HOW BRANDS SHOULD BE HELPING CONSUMERS TACKLE THEIR FOOD WASTE HABITS
Creative Director, Glyn Robinson chats about how both consumers and brands...
FOCUS GROUP METHODOLOGY
Like so many industries, consumer research has made a lightning-fast pivot ...
PAUSE TO GET READY – WHY RESEARCH IS CRUCIAL NOW AS LIFESTYLES SHIFT AND BUSINESSES READY TO HIT THE ACCELERATOR
As vaccine distribution numbers rise and R-numbers fall, we as individuals ...
PACK FRONTS IN 2021: THESE ARE THE TRENDS TO WATCH…
Trends are constantly emerging and fading, and sometimes – as in the case...
PRIVATE BRANDS & CUSTOMER JOURNEY: CLAIMING A STAKE IN THE ECOMMERCE BOOM
Phil Jones, VP Client Engagement & Operations chats to us about the Ecommer...
THE HIGH-TECH PACK FRONT: HOW DIGITALLY DRIVEN PROCESSES IMPROVE COLOUR CONSISTENCY AND CUSTOMER EXPERIENCES
Gary Moore, Group Colour Manager looks at the importance of colour consiste...
WHAT MAKES YOUR DIGITAL SHELF WORTH SHOPPING?
As individuals and businesses we are still in the thick of it, dealing with...
YOU SAY YOU WANT A REVOLUTION: PLASTICS IN A POST-COVID WORLD
COVID-19 triggered a global surge in plastics consumption… can we work to...
“OMNICHANNEL” – EVERYONE IS SAYING IT, BUT WHAT IS IT?
Todd Schneider, Account Director, shares his views on omnichannel retailing...
THE BIG NIGHT IN: HOW THE “HOMEBODY ECONOMY” IS TRANSFORMING THE RETAIL LANDSCAPE
With nearly all of us now spending much more time at home, the new value pl...
DOES YOUR PRIVATE BRAND HAVE A COMMITMENT PROBLEM?
Todd Schneider, Account Director, shares his views on getting customers to ...
SIGNS OF THE TIMES: IS AN EVER-SHIFTING LOGO A METAPHOR FOR THE LIVES WE LEAD TODAY?
At Equator we talk a good deal about “locking in” a logo, and we use th...
KEY POINTS FROM VELOCITY GLOBAL – THE FIRST-EVER GLOBAL PRIVATE BRAND EVENT, VIRTUALLY
Our own Ed Holden and Michael Duffy attended the event virtually, and here ...
PACKAGING RENDERS BRING BRANDS TO LIFE AND DRIVE PERFORMANCE BOTH IN-STORE AND ONLINE. HERE’S HOW…
We understand how infographic design, editorial photography and renders wor...
DESIGN WITH COMMUNITY IN MIND
Andreea Grosanu who heads up our Sydney operation talks about how we design...
EQUATOR DESIGN’S GLOBAL VP OF ENGAGEMENT MATT CALDWELL DISCUSSES LESSONS FROM THE COVID-19 CRISIS
The FMCG sphere is facing “seismic shifts” – have you felt them, or a...
EQUATOR ON BRAND MANIFESTOS: WHY, HOW AND WHEN TO REFRESH YOURS…
Ed Holden, VP of Business Development, walks us through Equator’s approac...
THE ROLE OF PRODUCTION IN BRAND GUARDIANSHIP
Rod joined the US team early in its history after he relocated back to the ...
THE COLOUR OF WATER
Six Equator designers recently sat down for a watercolour workshop led by C...
WHICH TRENDS IN BRANDING AND PACKAGING WILL PREVAIL IN 2020?
We discuss colour and style trends on the rise, plus the technological adva...
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