Portfolio

Welcome back to ‘The Full Circle of Creativity’ – a blog series designed to highlight how each team in our creative ecosystem contributes to the journey from concept to shelf. Last month, we pulled back the curtain on Client Service to reveal how this highly organised team translates client wish lists into actionable briefs and […]

It might sound a bit dramatic, but in the unforgiving world of fast-moving consumer goods (FMCG), Charles Darwin’s theory of evolution has never felt more relevant! Failure to adapt to changing market conditions and consumer preferences can signal the beginning of the end. In such a competitive environment, how can brands ensure they don’t go […]

The Full Circle of Creativity continues, and this month we’re exploring the careful choreography that keeps projects flowing. Welcome to the world of resource management. We sat down with Creative Studio Director, Jonathan Williams, to find out how he – and his counterparts in the US and Canada – balance capacity across global teams while […]

Consumers today have their guard up – and who can blame them? Between the misleading practice of corporate greenwashing, the proliferation of performative social media influencers, and the surge of ‘AI-made everything’, there’s a lot to be cynical about! In response, they have become selective, seeking out brands that feel trustworthy and making purchasing decisions […]

Welcome to ‘The Full Circle of Creativity’, our behind-the-scenes blog series chronicling how great design happens at Equator. In our introductory post, we dangled the promise of a deep dive into the highly organised world of Client Service, where our account managers transform clients’ ideas into creative briefs, juggle timelines like circus performers and somehow […]