03 December 2020 “Omnichannel” - everyone is saying it, but what is it? Todd Schneider, Account Director, shares his views on omnichannel retailing... Read more
19 November 2020 The Big Night In: How the “homebody economy” is transforming the retail landscape Just one year ago we were discussing the dominance of the “to-go” food option... Read more
13 November 2020 Does your Private Brand have a commitment problem? Todd Schneider, Account Director, shares his views on getting customers to... Read more
23 October 2020 Signs of the Times: Is an Ever-Shifting Logo a Metaphor for the lives we lead today? At Equator we talk a good deal about “locking in” a logo, and we often... Read more
26 August 2020 Key points from Velocity Global – the first-ever global private brand event, virtually Our own Ed Holden and Michael Duffy attended the event virtually, and here... Read more
24 July 2020 How can private brands thrive in a post-Covid 19 world? In the last instalment of our blog series on Covid-19 responsiveness,... Read more
17 July 2020 Packaging renders bring brands to life and drive performance both in-store and online. Here’s how… Packaging renders are part of Equator’s holistic approach to packaging design... Read more
18 June 2020 Design with community in mind In part three of our four part series on responding to the Covid-19 pandemic,... Read more
03 June 2020 Equator Design’s Global VP of engagement Matt Caldwell discusses lessons from the Covid-19 crisis The FMCG sphere is facing “seismic shifts”, says global market research firm... Read more
07 April 2020 Equator on Brand Manifestos: Why, how and when to refresh yours... Ed Holden, VP of Business Development, walks us through Equator’s approach ... Read more
