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  • 11 November 2021

    Reusables and Refill Stations: What “packaging free” means for national and private brands

    The city of Glasgow has been playing host to the COP26 UN Climate Conference....

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  • 29 October 2021

    Back To School: A Colossal Opportunity for Big, Bold brands

    It’s hard to ignore the pandemic-related shockwaves that keep rippling...

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  • 24 September 2021

    Collaborating in the time of Coronavirus: Equator’s Changes for the Better

    Running a business during a pandemic is a task fraught with challenges – no...

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  • 16 August 2021

    Sometimes taking someone’s word for it just isn’t enough. We need to see and experience things for ourselves in order to believe in them.

    Customers feel this way, which is why they are demanding more windows into...

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  • 30 June 2021

    Do the legwork for customers online… or risk them getting itchy feet

    Covid has sent customers exploring new brands and services....

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  • 24 May 2021

    Equator named as Large Agency of the Year 2021 and scoop 14 Vertex Awards

    Equator has been named as Large Agency of the Year 2021 for the second year...

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  • 20 May 2021

    Private Brand segmentation strategies

    Robert Hullinger, Creative Director at Equator Design ...

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  • 26 April 2021

    Why and how brands should be helping consumers tackle their food waste habits

    Creative Director, Glyn Robinson chats about how both consumers and brands...

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  • 13 April 2021

    Focus group methodology

    Like so many industries, consumer research has made a lightning-fast pivot...

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  • 26 March 2021

    Pause to get ready – why research is crucial now as lifestyles shift and businesses ready to hit the accelerator

    Confidence is returning to CPG. That is to say, as vaccine distribution...

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