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  • 24 September 2021

    Collaborating in the time of Coronavirus: Equator’s Changes for the Better

    Running a business during a pandemic is a task fraught with challenges – no...

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  • 16 August 2021

    Sometimes taking someone’s word for it just isn’t enough. We need to see and experience things for ourselves in order to believe in them.

    Customers feel this way, which is why they are demanding more windows into...

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  • 30 June 2021

    Do the legwork for customers online… or risk them getting itchy feet

    Covid has sent customers exploring new brands and services....

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  • 24 May 2021

    Equator named as Large Agency of the Year 2021 and scoop 14 Vertex Awards

    Equator has been named as Large Agency of the Year 2021 for the second year...

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  • 20 May 2021

    Private Brand segmentation strategies

    Robert Hullinger, Creative Director at Equator Design ...

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  • 26 April 2021

    Why and how brands should be helping consumers tackle their food waste habits

    Creative Director, Glyn Robinson chats about how both consumers and brands...

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  • 13 April 2021

    Focus group methodology

    Like so many industries, consumer research has made a lightning-fast pivot...

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  • 26 March 2021

    Pause to get ready – why research is crucial now as lifestyles shift and businesses ready to hit the accelerator

    Confidence is returning to CPG. That is to say, as vaccine distribution...

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  • 18 February 2021

    Pack fronts in 2021: these are the trends to watch…

    It always happens this time of year that trend predictions seem to come fast...

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  • 12 February 2021

    The high-tech pack front: how digitally driven processes improve colour consistency and customer experiences

    Gary Moore, Group Colour Manager looks at the importance of colour...

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