24 September 2021 Collaborating in the time of Coronavirus: Equator’s Changes for the Better Running a business during a pandemic is a task fraught with challenges – no... Read more
16 August 2021 Sometimes taking someone’s word for it just isn’t enough. We need to see and experience things for ourselves in order to believe in them. Customers feel this way, which is why they are demanding more windows into... Read more
30 June 2021 Do the legwork for customers online… or risk them getting itchy feet Covid has sent customers exploring new brands and services.... Read more
24 May 2021 Equator named as Large Agency of the Year 2021 and scoop 14 Vertex Awards Equator has been named as Large Agency of the Year 2021 for the second year... Read more
20 May 2021 Private Brand segmentation strategies Robert Hullinger, Creative Director at Equator Design ... Read more
26 April 2021 Why and how brands should be helping consumers tackle their food waste habits Creative Director, Glyn Robinson chats about how both consumers and brands... Read more
13 April 2021 Focus group methodology Like so many industries, consumer research has made a lightning-fast pivot... Read more
26 March 2021 Pause to get ready – why research is crucial now as lifestyles shift and businesses ready to hit the accelerator Confidence is returning to CPG. That is to say, as vaccine distribution... Read more
18 February 2021 Pack fronts in 2021: these are the trends to watch… It always happens this time of year that trend predictions seem to come fast... Read more
12 February 2021 The high-tech pack front: how digitally driven processes improve colour consistency and customer experiences Gary Moore, Group Colour Manager looks at the importance of colour... Read more
