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  • 13 November 2020

    Does your Private Brand have a commitment problem?

    Todd Schneider, Account Director, shares his views on getting customers to...

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  • 23 October 2020

    Signs of the Times: Is an Ever-Shifting Logo a Metaphor for the lives we lead today?

    At Equator we talk a good deal about “locking in” a logo, and we often...

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  • 26 August 2020

    Key points from Velocity Global – the first-ever global private brand event, virtually

    Our own Ed Holden and Michael Duffy attended the event virtually, and here...

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  • 24 July 2020

    How can private brands thrive in a post-Covid 19 world?

    In the last instalment of our blog series on Covid-19 responsiveness,...

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  • 17 July 2020

    Packaging renders bring brands to life and drive performance both in-store and online. Here’s how…

    Packaging renders are part of Equator’s holistic approach to packaging design...

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  • 18 June 2020

    Design with community in mind

    In part three of our four part series on responding to the Covid-19 pandemic,...

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  • 03 June 2020

    Equator Design’s Global VP of engagement Matt Caldwell discusses lessons from the Covid-19 crisis

    The FMCG sphere is facing “seismic shifts”, says global market research firm...

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  • 07 April 2020

    Equator on Brand Manifestos: Why, how and when to refresh yours...

    Ed Holden, VP of Business Development, walks us through Equator’s approach ...

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  • 23 March 2020

    In this together...

    There is no mistaking, we are in a period of real uncertainty but...

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  • 20 March 2020

    The role of production in brand guardianship


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