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23 May 2024

Equator achieves record-breaking result at 2024 Vertex Awards

We’re still in the midst of our victory lap after bagging an incredib...

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07 May 2024

Unveiling the Future: Top Five Design Trends Transforming Retail Brands in 2024

As we journey further into 2024, the design landscape for retail continues ...

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04 April 2024

Exploring the Culinary Delights Shaping Our Food Choices

As we find ourselves immersed in the fourth month of 2024, the culinary jou...

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05 March 2024

Celebrating Together: Equator’s Milestone with West Michigan and Minneapolis Offices Integration

Hello to our incredible community! We’re thrilled to share a momentou...

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16 February 2024

Navigating the Refrigeration Divide: Exploring Ambient Crossovers in Brand Expansion

In the ever-evolving landscape of consumer goods, brands are continually se...

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02 February 2024

The Evolution and Future of Plant-Based: Navigating the Peaks and Valleys

Has Plant Peaked? In recent years, the plant-based movement has experienced...

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02 January 2024

2023 ‘unwrapped’ – another year of creativity and change

With 2024 finally upon us, it comes a time to look back and reflect on anot...

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19 December 2023

What is Sunrise 2027 and how can brands prepare for it?

Throughout history, finding new and better ways of doing things has been a ...

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06 December 2023

People Power and Private Brand – Global Creative Director Michael Duffy’s End of Year Review

With the end of the year fast approaching, I’ve found myself reflecting o...

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13 November 2023

Tidings of Comfort and Joy: Our Predictions For This Year’s Festive Trends

At Equator, we use every tool at our disposal to identify, analyse and pred...

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04 September 2023

What pet food trends should producers focus their development efforts on in 2023/24?

As a design agency that frequently handles innovative pet food packaging pr...

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02 August 2023

Equator Manchester designer volunteers to create a smashing new logo for Leeds Powerchair FC

Leeds Powerchair FC, one of the leading powerchair football clubs in West Y...

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14 July 2023

What is Sunrise 2027 and how can brands prepare for it?

Throughout history, finding new and better ways of doing things has been a ...

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21 June 2023

Carbon Footprint on packaging design: Customers demand clearer info on sustainability

You may have already spotted eco-labelling on product packaging design at y...

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26 May 2023

Equator takes home TEN private brand design wins at 2023 Vertex Awards

That’s right, team; we’re delighted to reveal that your hard work won u...

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26 April 2023

Equator announces Toronto studio opening

Our award-winning global packaging design agency has proudly opened a new s...

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31 March 2023

Combatting decision fatigue: a guide for private brands

If the world is beleaguered by change and uncertainty, then so too are shop...

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22 March 2023

Success at PAC Global Awards for Equator’s Canadian Contingent 

    A huge congratulations to our new colleagues in Canada for th...

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08 March 2023

International Women’s Day 2023

Today is International Women’s Day (IWD), a global event held annually on...

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27 February 2023

Your brand and the Metaverse: what you need to know

If not, or if you’re unsure what the Metaverse even is, now might be the ...

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20 February 2023

Success at PAC Global Awards for Equator’s Canadian Contingent

A huge congratulations to our new colleagues in Canada for their fantastic ...

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31 January 2023

What to expect in 2023 – a further look at packaging & branding trends…

Welcome back to the Equator crystal ball, where we look into the future and...

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26 January 2023

What’s hot for 2023?

What’s so important about packaging trends right now? Well, paying attent...

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06 December 2022

The 3 factors set to propel Equator in-house photography to new heights

There’s a palpable undercurrent of anticipation bubbling away within the ...

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18 November 2022

When disruption hits – how do you hold on to your customers?

Supply chain resilience will be a major focus both on the part of retailers...

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17 October 2022

Who is the ‘future consumer’?

If there has been one certainty of the last couple of years, it’s that of...

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15 September 2022

Celebrating Manchester’s Proud History

The fabric of Manchester’s history is weaved of several major social, pol...

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24 August 2022

Bringing home the bacon: the importance of brand and packaging in food retail.

What is it about packaging that makes a consumer pick one product over anot...

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28 July 2022

Shining a light on LGBTQ+ iconography

As a creative business, we pride ourselves on being at the heart of what pe...

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10 June 2022

What are the secrets to being “instagrammable”?

Social shopping is a rapidly accelerating section of e-commerce. In fact, a...

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01 June 2022

Spotlight – A Look Back at the Spring Series

The D&I Council’s Spring edition of its new bulletin, Spotlight, was ...

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20 April 2022

EQUATOR SCOOPS FIVE WINS AT GDUSA PACKAGE DESIGN AWARDS

This year, there were 2,750 entries to the Graphic Design USA (GDUSA) Packa...

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11 March 2022

DYNAMIC CAREER JOURNEYS: HOW EQUATOR GROWS FROM WITHIN

It’s well recognised that an expanding business is fertile ground for car...

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28 January 2022

HOW CAN PRIVATE BRANDS DRIVE SUCCESS IN 2022? TED MONNIN, SENIOR CREATIVE DIRECTOR, TAKES A LOOK AT THE EVER CHANGING LANDSCAPE OF PRIVATE BRAND AND HOW THINGS COULD PLAY OUT THIS YEAR.

Between the pandemic’s disruptive effect on supply chains and the rising ...

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21 January 2022

EQUATOR APPOINTS SI THOMPSON AS UK DIRECTOR OF PHOTOGRAPHY IN MANCHESTER

Equator has appointed Si Thompson as UK director of photography at its Manc...

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17 December 2021

HARD-WIRED FOR INDULGENCE

Although he may not be related to the founders of the historic Funke Chocol...

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11 November 2021

REUSABLES AND REFILL STATIONS: WHAT “PACKAGING FREE” MEANS FOR NATIONAL AND PRIVATE BRANDS

The city of Glasgow has been playing host to the COP26 UN Climate Conferenc...

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21 October 2021

BACK TO SCHOOL: A COLOSSAL OPPORTUNITY FOR BIG, BOLD BRANDS

It’s hard to ignore the pandemic-related shockwaves that keep rippling th...

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24 September 2021

COLLABORATING IN THE TIME OF CORONAVIRUS: EQUATOR’S CHANGES FOR THE BETTER

Running a business during a pandemic is a task fraught with challenges –...

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16 August 2021

SOMETIMES TAKING SOMEONE’S WORD FOR IT JUST ISN’T ENOUGH. WE NEED TO SEE AND EXPERIENCE THINGS FOR OURSELVES IN ORDER TO BELIEVE IN THEM.

Customers feel this way, which is why they are demanding more windows into ...

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30 June 2021

DO THE LEGWORK FOR CUSTOMERS ONLINE… OR RISK THEM GETTING ITCHY FEET

Covid has sent customers exploring new brands and services. Last year as ma...

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24 May 2021

EQUATOR NAMED AS LARGE AGENCY OF THE YEAR 2021 AND SCOOP 14 VERTEX AWARDS

Equator has been named as Large Agency of the Year 2021 for the second year...

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20 May 2021

PRIVATE BRAND SEGMENTATION STRATEGIES

As the US private brand marketplace matures, more private brands are using ...

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26 April 2021

WHY AND HOW BRANDS SHOULD BE HELPING CONSUMERS TACKLE THEIR FOOD WASTE HABITS

Creative Director, Glyn Robinson chats about how both consumers and brands...

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13 April 2021

FOCUS GROUP METHODOLOGY

Like so many industries, consumer research has made a lightning-fast pivot ...

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26 March 2021

PAUSE TO GET READY – WHY RESEARCH IS CRUCIAL NOW AS LIFESTYLES SHIFT AND BUSINESSES READY TO HIT THE ACCELERATOR

As vaccine distribution numbers rise and R-numbers fall, we as individuals ...

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18 February 2021

PACK FRONTS IN 2021: THESE ARE THE TRENDS TO WATCH…

Trends are constantly emerging and fading, and sometimes – as in the case...

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12 February 2021

PRIVATE BRANDS & CUSTOMER JOURNEY: CLAIMING A STAKE IN THE ECOMMERCE BOOM

Phil Jones, VP Client Engagement & Operations chats to us about the Ecommer...

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12 February 2021

THE HIGH-TECH PACK FRONT: HOW DIGITALLY DRIVEN PROCESSES IMPROVE COLOUR CONSISTENCY AND CUSTOMER EXPERIENCES

Gary Moore, Group Colour Manager looks at the importance of colour consiste...

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29 January 2021

WHAT MAKES YOUR DIGITAL SHELF WORTH SHOPPING?

As individuals and businesses we are still in the thick of it, dealing with...

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15 January 2021

YOU SAY YOU WANT A REVOLUTION: PLASTICS IN A POST-COVID WORLD

COVID-19 triggered a global surge in plastics consumption… can we work to...

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03 December 2020

“OMNICHANNEL” – EVERYONE IS SAYING IT, BUT WHAT IS IT?

Todd Schneider, Account Director, shares his views on omnichannel retailing...

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19 November 2020

THE BIG NIGHT IN: HOW THE “HOMEBODY ECONOMY” IS TRANSFORMING THE RETAIL LANDSCAPE

With nearly all of us now spending much more time at home, the new value pl...

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13 November 2020

DOES YOUR PRIVATE BRAND HAVE A COMMITMENT PROBLEM?

Todd Schneider, Account Director, shares his views on getting customers to ...

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23 October 2020

SIGNS OF THE TIMES: IS AN EVER-SHIFTING LOGO A METAPHOR FOR THE LIVES WE LEAD TODAY?

At Equator we talk a good deal about “locking in” a logo, and we use th...

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26 August 2020

KEY POINTS FROM VELOCITY GLOBAL – THE FIRST-EVER GLOBAL PRIVATE BRAND EVENT, VIRTUALLY

Our own Ed Holden and Michael Duffy attended the event virtually, and here ...

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17 July 2020

PACKAGING RENDERS BRING BRANDS TO LIFE AND DRIVE PERFORMANCE BOTH IN-STORE AND ONLINE. HERE’S HOW…

We understand how infographic design, editorial photography and renders wor...

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18 June 2020

DESIGN WITH COMMUNITY IN MIND

Andreea Grosanu who heads up our Sydney operation talks about how we design...

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03 June 2020

EQUATOR DESIGN’S GLOBAL VP OF ENGAGEMENT MATT CALDWELL DISCUSSES LESSONS FROM THE COVID-19 CRISIS

The FMCG sphere is facing “seismic shifts” – have you felt them, or a...

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07 April 2020

EQUATOR ON BRAND MANIFESTOS: WHY, HOW AND WHEN TO REFRESH YOURS…

Ed Holden, VP of Business Development, walks us through Equator’s approac...

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20 March 2020

THE ROLE OF PRODUCTION IN BRAND GUARDIANSHIP

Rod joined the US team early in its history after he relocated back to the ...

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28 February 2020

THE COLOUR OF WATER

Six Equator designers recently sat down for a watercolour workshop led by C...

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27 January 2020

WHICH TRENDS IN BRANDING AND PACKAGING WILL PREVAIL IN 2020?

We discuss colour and style trends on the rise, plus the technological adva...

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